VR ATV Safety App

Leveraged Technologies

*We are using a fictional name and logo for this case study at the request of the client.

We Accelerated VR ATV Safety Training For National Company

Seisan designed and built a 3D virtual reality game experience that reinforces ATV safety principles in a realistic, interactive environment for a national provider of auto, home, and personal insurance.

Objective

Design and develop a fully interactive VR training experience. Building a safety-focused simulation.

Solution

Seisan delivered a Meta Quest 3 VR application designed to immerse users in a realistic ATV experience that reinforces essential safety behaviors.

The national insurance provider sought an innovative and engaging way to educate customers and communities on safe ATV operation. Recognizing the impact of immersive learning, the company partnered with Seisan to design and build a 3D virtual reality game experience that reinforces ATV safety principles in a realistic, interactive environment. The VR application was developed for the Meta Quest 3 headset, combining advanced simulation, customized avatars, and dynamic environments to deliver an educational experience unlike anything they had previously been able to offer.

Project Overview

The insurance provider’s internal team lacked the specialized skillset and technical experience required to create a fully interactive VR training experience. Building a safety-focused simulation required:

Authentic ATV riding dynamics
Custom 3D assets and environments
Accurate representations of real-world safety gear
A VR-first design approach that minimizes motion sickness and maximizes immersion

Additionally, Nationwide needed a creative partner with domain expertise—Seisan’s combination of VR development skill and real-world ATV riding knowledge offered a unique advantage.

Another significant challenge was Nationwide’s limited experience in generating 3D assets, requiring Seisan to provide extensive creative direction, asset support, and consultation throughout the project.

Technology Details

A major challenge arose when the avatar safety gear combinations produced 3D assets too large to deploy through SideQuest. Seisan solved this by developing a custom loading and packaging manager that optimized assets and reduced memory requirements, ensuring reliable distribution and performance.

User Experience & Iteration

To ensure the experience was educational, intuitive, and engaging, Seisan used a highly iterative UX process:

Early phase reviews using recorded VR gameplay video
Progressive builds distributed directly to Nationwide for hands-on testing
Feedback cycles targeting:
- Motion/comfort adjustments
- Frame rate optimizations
- Environment refinement
- Gameplay rule tuning
- Branding and educational reinforcement

This approach ensured the final application aligned with Nationwide’s safety message, brand identity, and user expectations.

Custom Avatar Selection

Users are able to select from a gallery of player types and fully outfit them to their preference so they can experience the ATV through different physical strength capabilities.

Help Along The Way

Users see instructions and tips as they progress through the environment and terrain, so they can stay safe and on the right path.

In-App Advertising

The app was designed to easily swap out signage and allow for in-app revenue generation based on any scenario desired.

Quality Assurance & Readiness

Seisan applied rigorous QA and readiness workflows tailored to VR development:

Unit testing for mechanics, physics, and logic
Regression testing as assets and mechanics evolved
Client-led UAT using Meta Quest 3 devices
Verification of comfort, performance, and accessibility requirements

This ensured the VR experience was stable, realistic, and ready for public use.

Results

Nationwide now has a high-impact, immersive VR simulation that enables users to learn ATV safety through realistic, hands-on experience. The project expanded Nationwide’s digital offerings and demonstrated the organization’s commitment to safety education through next-generation technology.

Key outcomes include:

A fully interactive VR training experience unlike any prior Nationwide offering
Accurate real-world safety reinforcement through simulation-based gameplay
A scalable foundation for future safety- related or training-oriented VR initiatives
A new avenue for user engagement, particularly for younger audiences

This project marks Nationwide’s entry into a new realm of experiential digital solutions, establishing a modern, innovative channel for safety education and consumer engagement.