Orion Advantage

Leveraged Technologies

Platform Integration

Core Capabilities

We Modernized Business Processes For Orion Companies

Seisan worked closely with Orion’s project sponsors to translate existing NetSuite workflows into a cohesive set of modern web application features, enabling them to operate as a unified group.

Objective

Reduce workflow bottlenecks, slowed response times, and increase efficiencies for reps to focus on higher- value relationship-building activities.

Solution

Seisan delivered a responsive web application that provides seamless order and invoice visibility for customers and powerful account insights for sales representatives.

Orion’s customers relied heavily on phone calls and email exchanges with sales reps to learn the status of orders, invoices, and deliveries. This reactive workflow created bottlenecks, slowed response times, and made it difficult for reps to focus on higher-value relationship-building activities.

Seisan worked closely with key stakeholders to develop a user-friendly, responsive portal for both customers and internal teams—one that integrated seamlessly with NetSuite and presented data clearly and consistently. Success was defined by the ability for customers to self-serve order information and for sales reps to efficiently access consolidated account metrics.

Project Overview

The Orion Companies is a U.S.-based group serving the vegetation management, agriculture, turf, ranch, aquatic, roadside, and utility markets. Their ecosystem spans manufacturing of nutrients, herbicides, and adjuvants; custom formulation; digital tracking; and service delivery.

As this multi-market operation expanded, both customers and internal sales representatives needed a better way to access critical order and invoice information. Orion partnered with Seisan to build a modern, responsive web application that delivered self-service capabilities for customers and consolidated account visibility for sales reps—reducing manual calls and improving operational efficiency across the organization.

Technology Details

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User Experience & Collaboration

To ensure a simple and effective interface for both customer and sales user types, Seisan:

Gathered UI/UX input from key internal stakeholders
Designed interface screens aligned to actual workflows
Conducted iterative reviews to refine user journeys
Focused on reducing steps needed to find order or invoice data
Ensured mobile-friendly layouts for field use

The result was a streamlined user experience tailored to real-world customer and sales operations.

Clean Easy-to-use Interface

Spanning 3 separate applications and thousands of lines of data, maintaining clear visuals was imperative.

Quality Assurance & Readiness

Seisan applied robust quality practices to ensure reliability and accuracy at launch:

Unit testing across core logic and data handling
Regression testing after data model adjustments
Client-led UAT cycles validating output against NetSuite
Security and readiness checks for role-based access and proper permissions

The portal was deployed smoothly, with full confidence from both sales leadership and project sponsors.

Results

Orion now offers a modern, self-service web experience that reduces dependency on manual communication and helps sales teams operate more efficiently. Key outcomes include:

Reduced customer inquiries related to order and invoice status
Streamlined access to account information for sales reps
Improved operational efficiency, freeing reps from repetitive support tasks
Normalized and consolidated data from NetSuite for easier interpretation
Positive user feedback, including from one of Orion’s most demanding sales reps, who described the application as “overwhelmingly positive” and praised the initiative’s results

The new portal provides Orion with a scalable foundation for future digital growth and customer engagement.

NetSuite’s flexibility is both its strength and its challenge—its customizations require significant, thoughtful data analysis. Seisan’s deep integration work enabled Orion to transform a highly customized backend into a clean, efficient, easy-to-use portal for both customers and sales teams.